What people who register for RECODemand real estate webinars say about their own timeline, lender contact and search stage — before the class begins.
Executive summary
Two reporting periods have been published so far, covering 3,838 reported pre-class assessments in total. In both periods roughly three quarters of respondents said they planned to buy within a year, and roughly three quarters had not yet spoken with a lender. That combination — near-term intent without financing contact — is the most consistent finding across the two periods.
Source type: First-party survey / pre-class assessment data.
Reporting periods and sample sizes
| Data month | Reported in | Assessments reported |
|---|---|---|
| May 2026 | June 2026 issue | 1,878 |
| June 2026 | July 2026 issue | 1,960 |
| Both periods | Combined count only | 3,838 |
1,878 + 1,960 = 3,838 reported assessments. The two reporting periods total 3,838 reported assessments. Percentages from the two periods are not combined: the raw counts behind each percentage are not published, so a pooled figure cannot be calculated honestly.
May 2026 — 1,878 assessments
Reported in Insider June 2026 (Issue No. 2), section “The Buyer Readiness Report”.
- 76% planned to purchase within the next year.
- Nearly one in five wanted to purchase within three months or as soon as possible.
- 72.9% had not spoken with a lender.
- 37.5% had started looking at homes but had not moved forward.
- 36.5% had not started looking.
- 21.4% were already browsing.
June 2026 — 1,960 assessments
Reported in Insider July 2026 (Issue No. 3), section “The Buyer Readiness Report”.
- 75% planned to buy within a year.
- 73.8% had not spoken with a lender.
- 37.8% had not started booking or taking the next operational step in their search.
- 23.1% indicated a three-to-six-month window.
What these numbers are — and are not
Every response comes from someone who chose to register for an educational webinar run by a RECODemand client. That is a self-selected, marketing-sourced audience. It is not a nationally representative survey of homebuyers, and nothing here should be read as a statement about all buyers in the United States, Canada or North America.
No demographic or geographic distribution is published, because none was collected in a form that could be reported accurately. The two periods are shown separately; the percentages are not merged, re-weighted or averaged.
Methodology: what is known and what is not
What is documented
- How many assessments are in each reporting period? 1,878 for May 2026 and 1,960 for June 2026, as stated in the issues.
What is not yet documented
- How were the pre-class assessments collected? — Owner verification required.
- Were duplicate respondents removed? — Owner verification required.
- What was the exact question wording? — Not documented — unknown.
- What is the geographic distribution? — Not documented — unknown.
- What is the demographic distribution? — Not documented — unknown.
- What raw counts sit behind each reported percentage? — Not documented — unknown.
These gaps are recorded rather than guessed. Until they are documented, the figures on this page are preliminary first-party findings, not a validated benchmark.
Limitations
- Responses come from people who registered for a RECODemand-managed webinar, not from a nationally representative sample of consumers.
- Collection method, geography, duplicate-respondent handling and exact question wording are not documented in the source issue.
- Percentages are reported per period only. They are not pooled across periods, because raw counts behind each percentage are not published.
Related RECODemand pages
- Real estate webinar advertising benchmarks — the cost and conversion figures for the same programs.
- Real estate lead generation and mortgage marketing — practical context for these findings.
- Content methodology and editorial standards — how this data is handled and corrected.
- RECODemand Insider — the monthly briefing these reports come from.
Cite this page
- Page
- Homebuyer readiness report
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/research/homebuyer-readiness-report
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.