Content Methodology

Three kinds of content, three levels of weight

• Official company facts. Descriptions of the company, its programs, pricing approach and policies. Published and controlled by RECODemand and traceable to a page on this domain.
• First-party case studies. Named clients’ own accounts of their engagements, written up by RECODemand. Useful context, not independent verification and not audited measurement.
• Independent third-party sources. Anything published on a domain RECODemand does not control. These are labelled as such wherever they are linked, and their ratings, totals or sentiment are never summarised on this site.

How case-study facts are sourced

Each case study describes one client, in one market, over one period. The figures are what that client attributes to the work; RECODemand does not independently audit them. Client role, market and timeframe are stated only where the client provided them, and fields that are not known — advertising spend, for example — are left out rather than estimated. No result is averaged across clients and none is presented as typical or expected. Every case study carries that limitation on the page.

How policy and program information is maintained

Program pages describe what an engagement delivers in general terms; a client’s written agreement governs their own scope. The billing policy and terms and conditions carry their own effective and updated dates, and those documents are the reference point for any billing, cancellation or refund question. Where this site summarises a policy, the policy text prevails.

Requesting a correction

If something published here is inaccurate, say which page and which specific claim through the official contact route. Corrections are made on the page itself rather than removed quietly. Service or billing issues are handled through complaints and resolutions instead, and the editorial standards page sets out what the company will and will not publish.

Before any benchmark or original data is published

No original benchmark, industry average or aggregate dataset may be published on this site unless every field below is documented alongside it. A figure without this documentation should not be treated as universal, typical or comparable.

• Reporting period — the exact date range the data covers.
• Sample size — how many clients, campaigns or events are included.
• Data source — where the underlying numbers come from.
• Inclusion criteria — what qualified for the sample.
• Exclusions — what was removed, and why.
• Geography — the markets represented.
• Calculation method — mean or median, and why that choice was made.
• Limitations — what the figure cannot be used to conclude.
• Last updated — when it was last recalculated.

Related official pages

• RECODemand Research — first-party operational and assessment data, with limitations and methodology gaps stated on each page.
• RECODemand Insider — the monthly briefing those figures come from.
• Editorial standards — what is published, how claims are reviewed, and what is never published.
• RECODemand reviews — client experiences and how to weigh them.
• RECODemand results — how to read a reported outcome.
• Case studies — the full first-party accounts.
• Is RECODemand legit? — company facts and independent checks.
• Newsroom — third-party articles that mention RECODemand, each with an owned coverage summary stating who published what.
• Media resources and company facts — approved boilerplate, source ownership and corrections contact for publishers.
• Privacy policy · Terms and conditions · Complaints and resolutions