Case Study

How Josh Tagg Closed $60M In Deals With An Automated Webinar

Josh Tagg, a mortgage broker since 2006, transformed his family business from outdated print ads to a streamlined digital powerhouse. With RECODemand’s automated webinar system, he scaled effortlessly, closing over 160 mortgages and generating $60M in deal value. He gained predictable deal flow, freedom from cold calling, and control of his time.
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Driven to grow his mortgage business in a consistent, sustainable way, Josh tried everything: flyers, seminars, social media, referral pushes. But the results were unpredictable. Some weeks leads poured in, others the phone barely rang.


In-person seminars meant renting conference rooms, high marketing costs, low show rates, and in winter, almost no one showed up at all. Online prospecting wasn’t better. It had him glued to his phone from 8 a.m. to 10 p.m., chasing cold leads and stuck in the grind.

"I was exhausted. I couldn’t keep up. I didn’t want to chase leads. I wanted them to chase me."


That’s when Josh found RECODemand, a fully automated webinar system that attracted the right leads, booked calls, and worked in the background. It gave him predictable deal flow, more freedom, and growth on his terms.

After years of testing marketing strategies that produced inconsistent results, Josh decided to take a more strategic, scalable approach. He partnered with RECODemand to implement a fully automated webinar funnel designed specifically for first-time homebuyers. The goal was to create a system that could attract, educate, and convert leads; without requiring Josh to constantly be hands-on.

RECODemand created a complete campaign that included a high-converting educational webinar, precision-targeted ads that brought in daily signups, and an automated booking process so attendees could schedule consultations instantly. Every stage of the funnel was optimized to increase show-up rates, reduce no-shows, and keep prospects engaged. A built-in CRM with email automation nurtured colder leads until they were ready to buy.

As the system gained traction, Josh transitioned from live webinars to pre-recorded sessions that ran entirely on autopilot, giving him back control of his time while still filling his calendar with qualified, ready-to-talk prospects.

Since launching his webinar funnel with RECODema, Josh has closed over 160 mortgages, generating $60 million in funded business. His average funded deal is roughly $400,000, and the majority of his webinar attendees are first-time homebuyers.

Beyond the numbers, the true impact has been the shift in how Josh runs his business. No more cold calls. No more unpredictable schedules. No more lead chasing. His pipeline is full, his days are structured, and his clients show up informed and ready to work with him.

"It’s changed my life because it’s allowed me to have a more scheduled life... I’m not just answering the phone from 8 a.m. to 10 p.m. anymore. They’re on my calendar. They know when they’re going to talk to me."

Josh didn’t just grow his business - he took back control of his time, energy, and future. This is what scaling should look like.

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At a glance

Client
Josh Tagg
Role
Mortgage broker
Industry
Mortgage brokerage
Challenge
Flyers, in-person seminars and social prospecting produced unpredictable lead flow and long days spent chasing cold leads.
Approach
An automated webinar funnel for first-time homebuyers with targeted ads, instant booking, and CRM email nurture, later moving from live to pre-recorded sessions.
Reported outcome
Over 160 mortgages closed and roughly $60 million in funded business, with an average funded deal of about $400,000.