How Jan Leasure Closed 75 Deals Through Educational Webinars

On a mission to educate the masses, Jan undertook in-person seminars, which brought together her knowledge of real estate finance with education. But one persistent challenge remained: the inconsistency. She traveled across states with no way of knowing whether she’d be presenting to a full room or just a single attendee.

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In the early stages of 2022, Jan felt discouraged with the drop in attendance. Limiting her dream of educating her clients. This challenge forced her to search for an alternative, which led to the discovery of RECODemand and their revolutionary Webinar System.

The Loan Goddess turned to RECODemand and their done-for-you Webinar System to streamline outreach, scale her education model, and improve her client acquisition.

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In a world of digital advertising and media connectivity, Jan was unsure how to modernize her approach. Her relationship with RECODemand began in 2022, drawn by their shared belief that informed clients are more confident and more likely to convert.

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“The most enjoyable part is having a similar mindset about educating consumers. That was really instrumental having us in the program”

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The RECOdemand team worked closely with Jan to build a fully customized webinar framework – complete with presentation scripting, CRM integration, follow-up automation, and weekly strategy calls. They supported her through content development, ad deployment, and technical onboarding, allowing Jan to focus on what she does best: teaching and connecting with clients.

Since launching her webinars with RECODemand, Jan Leasure has closed 75 additional transactions, attributing 2 new loans per month directly to her online seminars. Her most successful event attracted 85 live attendees, resulting in 5 closed deals – all from a single presentation.

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Beyond the numbers, the true impact lies in Jan’s shift from unpredictable, labor-intensive events to a reliable, scalable platform for client education. With the new system in place, she has extended her reach across 14 states, eliminated the burden of travel, and built a consistent pipeline of well-prepared clients through an education-first approach.

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By establishing what she calls an “incubation pipeline,” Jan now guides prospective borrowers through extended qualification timelines, helping those who may initially feel unready to become confident, loyal clients.

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“What the RECO program has allowed me to do was to simplify it… it allows me to present the seminar in a way that I feel comfortable talking and expressing myself as a teacher and as a lender.”

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Like many others in the real estate world, RECODemand gave Jan the structure, support, and strategy to modernize her outreach without sacrificing the education-first approach that defined her work – continuing to fulfill her original mission of empowering homebuyers through education.

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