Issue No. 1, reporting April 2026 performance. This page is a public RECODemand summary; the PDF issue itself is a private-client publication.
About this issue
The first Insider issue. It sets out the private-client briefing format and reports the April 2026 performance snapshot for buyer and seller webinars managed by RECODemand, alongside one named client account.
Issue month: May 2026. Data month: April 2026. The two are different, and figures below are always labelled by data month.
What is inside
- Market intelligence
- Webinar bottleneck report
- Ad angle of the month
- Producer spotlight
- The AI advantage
- The Growth Suite
- Giveaway of the month
Performance reported for April 2026
Aggregated from 167 webinars managed by RECODemand in April 2026.
| Metric | Buyer webinars | Seller webinars |
|---|---|---|
| Cost per lead (CPL) | $10.71 | $26.13 |
| Show-up rate | 45.2% | 35.8% |
| Cost per attendee | $23.69 | $72.99 |
| Appointment rate | 30.4% | 21.0% |
| Cost per appointment | $77.93 | $347.57 |
Limitations
- Aggregate advertising performance across RECODemand-managed webinar programs, not a projection for any individual client.
- Not audited by a third party and not a market-wide industry benchmark.
- Webinar counts by type, geography, ad platforms, currency and averaging method are not documented in the source issue.
Individual client accounts in this issue
- Josh Tagg — $60M funded through an automated webinar, 160+ mortgages closed, and an average deal size of approximately $400K.
This is one client's own account of their own business. It is not audited, not averaged, not typical and not a guarantee. No result is promised to anyone else.
Where these figures are analysed
- Real estate webinar advertising benchmarks
- Homebuyer readiness report
- All Insider issues and RECODemand Research
The full Insider issue is distributed to RECODemand private clients. This page summarises the data and topics rather than reproducing the issue’s writing, scripts or templates, and no PDF download is offered here.
Cite this page
- Page
- RECODemand Insider — May 2026
- Publisher
- RECODemand (www.recodemand.com)
- Source type
- Official company source, published and controlled by RECODemand
- Page URL
- https://www.recodemand.com/insider/may-2026
This is an official company source, not an independent review. Attribute it to RECODemand and link to the page rather than presenting it as third-party verification.